Drawing on more than 15 years experience in writing, branding, design and strategic communications, Jeff Guin’s mission is to inspire connections to heritage values through new media.
Jeff’s passion for heritage preservation emerged as he grew up among the historic homes and sites of Natchitoches, La., the oldest town in the Louisiana Purchase. After receiving his bachelor’s in Journalism and English from Northwestern State University in Natchitoches, he served as a communications manager for a Fortune 500 company. His experience there included facilitating strategies to promote and protect special sites of cultural and environmental value.
These sites and the people who seek to protect them served as inspiration as he returned to his hometown and NSU to pursue a Master’s degree in Folklife and Southern Culture. While in graduate school, Jeff began working with the National Center for Preservation Technology and Training, a research arm of the National Park Service specializing in preservation technologies.
Jeff’s experience spans print, film, and broadcast initiatives that have collectively been recognized with honors such as the American Advertising “Addy” Award.
Since 2006, he has helped preservation professionals and groups adopt social media technologies to advance the conversation about heritage values online. Part of this effort involved developing a heritage netcast and blog site called “Voices of the Past.”
In addition to his public relations work, he has contributed articles to scholarly publications such as CRM Journal, Louisiana Folklife and the Dictionary of Literary Biography series.
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