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Creating a Social Media Strategy: The Data Shows Why It's Important

Dan Zarrella (HubSpot)
Average rating: ****.
(4.50, 10 ratings)

This session will be an introduction to social media founded in science and data, presenting an easy to understand picture of how social media can become part of a PR and greater marketing strategy. This session will teach attendees how they can use real data to plan their social media strategies, and how they can use real statistics to measure the impact and value of their efforts.

Dan Zarrella


Dan Zarrella is an award-winning social, search, and viral marketing scientist and author of the O’Reilly Media book “The Social Media Marketing Book“. He has a background in web development and combines his programming capabilities with a passion for social marketing to study social media behavior from a data-backed position and teach marketers scientifically grounded best practices.

His Link Attraction Factors report helped readers determine which topics, days, times, and keywords attract links in social media stories for semantic content optimization, while his Viral Content report details the motivations, preferences and habits involved in online content sharing. His Science of ReTweets Report analyzes the when, why and how Twitter users ReTweet things, and explains how marketers can effectively get more ReTweets, and TweetPsych is linguistic analysis tool he built that allows users to generate psychological profiles of any other Twitter user or list based on the contents of their Tweets.

He has been featured in The Twitter Book, Fast Company, The Financial Times, The London Times, The Miami Herald, Slashdot, Smart Money, AdAge, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Journal, Mashable and TechCrunch. In 2009 he was awarded Shorty and Semmy awards for social media & viral marketing.

He has spoken at PubCon, Search Engine Strategies, Iowatasmic, Convergence ‘09, 140 The Twitter Conference, The Cool Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and Social Fresh Nashville, and he currently works as marketing product owner at HubSpot.

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Steve Fleckenstein
05/26/2010 12:47pm EDT

Really interesting presentation of social science concepts related to social media; would have been even better had Dan tied it to the government space (without being prompted during the q&a)

Picture of Jay Allen
Jay Allen
05/25/2010 11:23am EDT

Evidence in support of how the machine really works. Hit his website/blog and get enlightened.

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Laurel Ruma
05/13/2010 3:40pm EDT

Dan’s research on social media is groundbreaking, but social media has to have an strategy to be effective. And it’s fun to talk about Twitter, but the people and policy are just as important (if not more).

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