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Spear Phishing the Masses: When Open Data is Dark

Jeff Jonas (IBM Entity Analytics)
Emerging Topics
Location: Ballroom A
Average rating: ***..
(3.00, 2 ratings)

Every new piece of data an organization receives is something learned. But each new piece of data on its own provides very few clues as to whether it reflects an opportunity or a risk. For a piece of data to be considered relevant, it must first be compared to other related data on hand, i.e., placed into context. Lack of context leads organizations to miss the obvious, become less efficient, and so on. So, with the overwhelming amount of data out there – particularly in an era of open government and open data – how can organizations bring diverse data sets together into context? And what happens when data so specific that opportunities are created for targeted fraud, or spear phishing?

Photo of Jeff Jonas

Jeff Jonas

IBM Entity Analytics

Jeff Jonas is Chief Scientist, IBM Entity Analytics Group and an IBM Distinguished Engineer. The IBM Entity Analytics Group was formed based on technologies developed by Systems Research & Development (SRD), founded by Jonas in 1984, and acquired by IBM in January, 2005.

Prior to the acquisition Jonas lead SRD through the design and development of a number of unique systems including technology used by the Las Vegas gaming industry. One such innovation played a pivotal role in protecting the gaming industry from aggressive card count teams. The most notable known as the MIT team featured in the book “Bringing Down the House”, and recent movie “21.” This work is frequently featured in documentaries appearing on, the Discovery Channel, Learning Channel and the Travel Channel.

Following an investment in 2001 by In-Q-Tel, the venture capital arm of the CIA; SRD began playing a role in America’s national security and counterterrorism mission. One such contribution includes an analysis of the connections between the individual 9/11 terrorists.

Jonas is a Member of the Markle Foundation Task Force on National Security in the Information Age, a Board Member of the US Geospatial Intelligence Foundation (USGIF), on the EPIC Advisory Board, and a Senior Associate at the Center for Strategic and International Studies (CSIS). Jonas also periodically testifies on privacy and counterterrorism in such venues as the Department of Homeland Security’s Data Privacy and Integrity Advisory Committee, and other federally convened commissions.

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