Successful user experience strategy and planning are essential as software users increasingly expect effortless, engaging interaction with desktop, Web and mobile applications. But creating exceptional software that better connects with your workforce or citizen base, promotes agency collaboration, fosters transparency and increases brand strength from concept to deployment is an art. Unlike building a bridge where engineers can clearly and precisely plan ahead for the challenges ahead of them, the process of software development is more comparable to that of war, where the battlefield is complex, dynamic and unpredictable. Using practical examples and citing his company’s book, “Effective UI: The Art of Building Great User Experience in Software,” published by O’Reilly Media, Anthony Franco will discuss the difficulties associated with traditional planning and project requirements, how to embrace uncertainty and the unknown when developing software and the importance of adaptable as opposed to rigid project requirements. Armed with insider stats and research from industry analysts, Anthony will drive a discussion to answer the question: “Should government care about UX and ROI?”
Anthony Franco is the president of EffectiveUI, the leading provider of rich Internet, desktop and mobile applications for Fortune 1000 companies. He has an extensive background in providing award-winning RIAs and user experience consulting to enterprise companies. An industry veteran with more than 10 years of experience, Anthony began developing RIAs for Warner Brothers in 1998. He has also authored several industry white papers and articles, including an Adobe Flex business guide published by O’Reilly Media. EffectiveUI’s client portfolio includes Ford Motor Company, GE, Adobe, United Airlines, NBC Universal and Discovery Networks.
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