Gov 2.0 Events :  Gov 2.0 Expo  •  Gov 2.0 Summit

Hispanic Engagement

Armando Rayo (Cultural Strategies)
Presentation: Hispanic Engagement Presentation [PDF]
Average rating: ***..
(3.75, 4 ratings)

You may know that the Hispanic/Latino community is the fastest growing population in United States, but do you really understand how diverse this community truly is (e.g., bi-cultural, low-income, business professionals, immigrants, etc.) and how to best engage the different segments of this community?

Hispanic Engagement is a process of building community, relationships, and trust with Hispanic communities. Hispanic Engagement uses authentic engagement strategies that create advocates for people, neighborhoods, and issues within communities. It is an inclusive, innovative & culturally relevant approach that informs, educates, engages, and strengthens communities. Learn about the different segments of the Hispanic community and what it takes to authentically engage this booming population.

Workshop Outcomes

Understand the growing Hispanic population;
Understand the segments within the Hispanic community;
Understand the motivations and trends of the Hispanic; population
Learn ways to engage Hispanics in communities

Workshop Content

National Hispanic population trends;
Cultural Insights to the Hispanic community;
Hispanic Engagement (an authentic engagement process that builds community, relationships and trust and creates advocates within Hispanic communities)

Photo of Armando Rayo

Armando Rayo

Cultural Strategies

Armando is the VP of Engagement at Cultural Strategies and Director of Community Engagement at United Way Capital Area/Hands On Central Texas in Austin, TX. Armando’s experience is deep rooted in the community and nonprofit sector. He specializes in building capacity & creating change with a focus on Hispanic Engagement, project management, leadership development & social innovation. Armando has over 12 years experience in community engagement, volunteerism & social media, and has developed innovative engagement strategies (grassroots to social media) & cultural programming for many nonprofits & businesses including, MPower Labs/RISE Entrepreneurship Conference Tate Austin Hahn, Lance Armstrong Foundation & ACTIVE Life. He serves on the national Points of Light/Hands On Network’s Neighboring Taskforce, is a frequent panelist/presenter at local & national conferences (United Way of America, Points of Light Institute/Hands On Network, OneStar Foundation, United Neighborhood Centers of America, Keep Texas Beautiful), and has been recognized in Austin American-Statesman’s Top Blogs & the Austin (Twitter) List, Austin Social Media’s Top 100 List and Austin Under 40 Awards. Armando writes for GivingCity Magazine, blogs at & and has been featured in the Chronicle of Philanthropy, NPR’s MarketPlace, Austin American-Statesman and Austin Monthly.

Comments on this page are now closed.


Picture of Armando Rayo
Armando Rayo
05/26/2010 12:35am EDT

Thanks for the comments! @Kitty. I met with the White House Initiative on Ed. Excellence for Hispanics for some future collaborations. Let me know how I can help!

Picture of Kitty Wooley
Kitty Wooley
05/25/2010 10:18pm EDT

Just finished going through the Powerpoint presentation – very useful – thank you! Sorry I won’t be there for the session.

Picture of Laurel Ruma
Laurel Ruma
05/20/2010 8:40am EDT

Learn how to not just communicate, but engage effectively with America’s fastest growing demographic.

O'Reilly Media Logo techweb
  • Adobe Systems, Inc.
  • Booz Allen Hamilton
  • ESRI
  • Microsoft
  • Palantir Technologies
  • Google
  • Oracle
  • EffectiveUI
  • EveryBlock
  • Intuit QuickBase
  • JackBe
  • MarkLogic
  • NetApp
  • NIC
  • OpenText
  • Sapient
  • Spigit
  • Synteractive/Smartronix
  • Microsoft
  • Government Executive Media Group
  • Nextgov

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Rob Koziura at or download the Gov 2.0 Expo Sponsor Prospectus

Media Partner Opportunities

For media partnerships, contact Jaimey Walking Bear (707) 827-7176

Program Ideas

Send an email to

Press and Media

For media-related inquiries, contact Maureen Jennings at or Natalia Wodecki at

Gov 2.0 Expo Newsletter

To stay abreast of conference news and to receive email notification when registration opens, please sign up for the Gov 2.0 Expo newsletter.

Contact Us

View a complete list of Gov 2.0 Events contacts.