Get Your Online Content in Control: Content Strategy for the Public Sector

Creating online content for constituents has never been so complicated. The public sector is expected to create more content, for more communication channels, with fewer resources than ever before.

Content strategy – an emerging discipline focused on effectively creating, maintaining, and managing content – can help.

This seminar will be valuable for anyone responsible for creating or maintaining content in his/her organization. We’ll discuss:

• What content strategy is and why it’s important

• How citizens’ expectations of content from government agencies (and related organizations) are changing

• Key trends in online communication relevant to public sector organizations

• Core communication tactics for public information dissemination (e.g., propaganda, persuasion, participation) and how to use them ethically and effectively

• How to tackle the “internal politics” of content ownership and maintenance

• Examples of good and bad content strategy practices online

• Simple tips for getting (and keeping) your online content in control

Examples/case studies from government agencies/departments, politicians, non-profits, lobbyists, and other public service organizations will be used to illustrate points throughout.