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Get Your Online Content in Control: Content Strategy for the Public Sector

Meghan Casey (Brain Traffic)
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(4.00, 1 rating)

Creating online content for constituents has never been so complicated. The public sector is expected to create more content, for more communication channels, with fewer resources than ever before.

Content strategy – an emerging discipline focused on effectively creating, maintaining, and managing content – can help.

This seminar will be valuable for anyone responsible for creating or maintaining content in his/her organization. We’ll discuss:

• What content strategy is and why it’s important

• How citizens’ expectations of content from government agencies (and related organizations) are changing

• Key trends in online communication relevant to public sector organizations

• Core communication tactics for public information dissemination (e.g., propaganda, persuasion, participation) and how to use them ethically and effectively

• How to tackle the “internal politics” of content ownership and maintenance

• Examples of good and bad content strategy practices online

• Simple tips for getting (and keeping) your online content in control

Examples/case studies from government agencies/departments, politicians, non-profits, lobbyists, and other public service organizations will be used to illustrate points throughout.

Photo of Meghan Casey

Meghan Casey

Brain Traffic

Meghan Casey is a content strategist at Brain Traffic, the world’s leading agency devoted exclusively to content. With extensive experience in marketing communications and a master’s degree in public administration, Meghan is uniquely qualified to talk about creating and managing content in the public sector. Meghan is a regular speaker on content strategy topics, and she helps a wide variety of clients – from start up non-profits to Fortune 50 companies – solve messy content problems every day.

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Comments

Picture of Meghan Casey
Meghan Casey
05/26/2010 9:40am EDT

Thank to everyone who came to my presentation yesterday. I’m adding some blog posts about stuff we discussed. Enjoy!

Content strategy: blog.braintraffic.com/2010/...

Source content: blog.braintraffic.com/2010/...

Web writing best practices: blog.braintraffic.com/2009/...

blog.braintraffic.com/2009/...

IA: blog.braintraffic.com/2009/...

Error messages: blog.braintraffic.com/2010/...

Picture of Jay Allen
Jay Allen
05/25/2010 10:12am EDT

Good preso w/11 tips on forming a STRATEGY around how & what you’re putting out on the web. Practical tips on managing your presence so it remains relevant, clear, and focused.

Picture of Aisha  Bin Bisher
Aisha Bin Bisher
05/25/2010 9:13am EDT

Hi dear… where we will get you rpresentation of this session?

Picture of Meghan Casey
Meghan Casey
05/13/2010 2:56pm EDT

Laurel, We won’t even be talking CMS. Strategy. Strategy. Strategy.

Picture of Laurel Ruma
Laurel Ruma
05/13/2010 2:54pm EDT

It’s not just good enough to have the system or the tool, you have to know how to use it. Creating the content strategy around the tools is crucial.

Picture of Meghan Casey
Meghan Casey
05/04/2010 4:21pm EDT

And now for my email address: meghan.casey@braintraffic.com

Picture of Meghan Casey
Meghan Casey
05/04/2010 4:20pm EDT

If you plan to attend this session, email me your website address. If possible, I’ll pull some examples to discuss from the responses I get.

Thanks.

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