Transparency can be a powerful tool for attacking hard problems. But transparency alone isn’t enough. Excellent results depend on effective processes, leadership and tools. With these, you can overcome internal resistance and existing processes and beauracracies that may not be optimized for current and emerging challenges. In telling the story of the Smithsonian strategy process, the panel will touch on:
Debra Lavoy has been working with collaborative and social media for over 15 years at companies such as AOL and Adobe and now serves as Director of Product Marketing for Digital and Social Media at Open Text. She is a regular speaker in the D.C. area, where Obama’s transparent government initiative has created a world of thought and activity on the need to leverage both cultural and technological advances to move ahead to new levels of customer relationships and organizational productivity.
She blogs at productfour.wordpress.com.
Michael Edson is the Smithsonian Institution’s Director of Web and New Media Strategy. Michael has worked on numerous award-winning projects and has been involved in practically every aspect of technology and New Media for museums, including content development, digitization, blogging, gaming, public access to collections, information architecture, networking, place-of-business applications, programming, project management, graphic design, animation, audio and video production, mobile platforms, and citizen-created content. helped create the Smithsonian’s first blog, Eye Level, and the first Alternate Reality Game to take place in a museum, Ghost of a Chance. Michael has a BA from Wesleyan University.
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